Burning Questions
Aug
It comes as no surprise that marketing has changed dramatically in the last few years. For instance, “new” marketing conventions include social media management and content marketing—strategies that were rarely used not too many years back. Marketing, and by association marketing research, are changing more quickly than ever before. Those who don’t adapt fall behind. We discuss the importance of keeping market research up-to-date, and agile, in this post.
Aug
Demystifying Big Data
jerry9789 0 comments Burning Questions
The term “big data” has been thrown around more and more over the past few years. And while big data has been prophesized to be the next fundamental marketing tool, very little about what it actually is has made its way into public knowledge. Many even define the term incorrectly, allowing it to reach little more than the status of a buzzword mentioned blithely at the business roundtable.
“Yes, of course we should use big data! …What is it again?”
Jul
In marketing research, companies and marketers alike can gain valuable insight from taking a “consultative” approach to research projects where they consult with respondents, instead of taking the standard transactional approach that dismisses participant theories. We discuss how the consultative approach works below.
Jul
Innovation is valuable for numerous reasons, including its ability to produce new things, such as new products, processes, and technologies. Once these new
ventures manifest, they create a need for the acquisition of new marketing insights. In order to attain insight regarding how innovations will affect markets, business owners who want to remain competitive and edgy should look to market research for understanding.
Jul
As many of us already know, the survey can be an invaluable tool for monitoring the needs and desires of your customer base. However, many of us have also found that surveys conducted online are often little less than irritating…
Pop-up surveys are now one of the most popular techniques employed to collect information from website visitors, but they also can be quite irksome to some people. The annoyance factor here stems from two issues: (1) These surveys pop-up right at the moment when they are least welcome and make you click on them to close the window, and (2) they often ask the customer to take a survey that may not align with their current mood or objective.
Making your customers feel pressured to provide feedback can’t lead to anything good!
Jun
Paying Attention to Your Customers—It’s More Important Than You May Think!
jerry9789 0 comments Burning Questions
It’s important for any good business owner to try to get into the mind of potential customers. Owners who fail to take customers into account actually can do tremendous harm to their businesses—you never want your customers to feel like they’ve been ignored!
Marketing studies are finding that it’s not only helpful, but is actually imperative to think about and request your customers’ wants and feedback. Should a business owner skip this step, customers may feel ignored, which is bad for all parties involved.
Jun
Performing successful market research that sets you apart from the competition requires the gathering of insights, rather than just the compiling of information. Insightful interpretation can really set your data apart from others while also allowing for novel means of reaching different consumers for any kind of business. Really, rather than concentrating on a specific project, it can actually be more helpful nowadays to set out to discover insights for a variety of topics to better understand the dynamics and motivators of target groups. We discuss ways that you can incorporate an insight-based approach to your marketing research process here.
Jun
Neuromarketing is taking a hold now more than ever with savvy marketing professionals. The practice is also being applied with success for a wide range of products
and services. Neuromarketing is an idea that comes from research in the cognitive process when combined with marketing. At its most fundamental level, neuromarketing research is finding that human beings have a preference for the simple versus the complex when it comes to absorbing new concepts and information. Here we talk a little about neuromarketing’s findings that visual messages that are easier to process mentally are more attractive to consumers than those that require more energy to cognitively digest.
Jun
Nowadays, it’s growing increasingly common for businesses to turn to neuroscience to address their marketing needs, especially since it seems that business has
challenges only neuroscience can solve. Behaviorists will tell us that humans are irrational creatures—we often make decisions based on information that is incomplete. We also take mental shortcuts.
Why we err in the first place, however, is not completely explained by behavioral science or economics. However, neuroscience can really help us gain a foothold in understanding why and how consumers make certain decisions. Neuroscience adds value to business; it provides us with long sought after causal explanations for behavior. It also provides several methods that we can use to assess our unconscious mental processes.
Jun
It’s unfortunate but true—context often goes overlooked when examining market research results. All too often, really, market research provides numbers that don’t 
seem to mean a thing without background information to support them. The important takeaway here is, in order to analyze data for meaning that is actually relevant to your marketing venture, you need to understand its context.
Context matters in everything we do. For instance, spending double digits on a meal seems absurd at a fast food restaurant, but it’s the norm at a sit-down one. Meeting someone who’s a 14-year-old student is typical—until you find out she’s attending an Ivy League University among the most brilliant adult minds in the country. Now, take this idea and apply it to your market research. What does it mean to have a satisfaction rating of 70%? Is this result favorable or not?
info@cascadestrategies.com
2032 Newport Way NW,
Issaquah, WA 98027
(425) 677-7430