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How Can Software Development Companies Do a Better Job of Targeting New Customers?

--> 26 Mar

Software Marketing Today If you look all over the Internet, you’ll find a multitude of articles talking about the most effective strategies for marketing your software development company.  Ranging from seven to fifteen different strategies, these articles feature proven techniques like email marketing, social media or content marketing, pay-per-click (PPC) advertising or paid ads, and […]

Can Psychographic Segmentation Help Financial Services Companies?

--> 11 Mar

Why Is Market Segmentation Effective? By now you’ve most likely come across the idea that instead of using the “blanket” approach for marketing by using demographic or geographic data, you and your marketing goals can be better served by identifying your ideal customer and then focusing and tailoring your marketing campaign towards that consumer.  This […]

ALF’s Need to Do a Better Job of Targeting New Residents

--> 27 Feb

What Are The Challenges of Assisted Living Facilities (ALF) Marketing? With a value of almost $92 billion in 2022 driven by almost 70 million baby boomers in the United States turning 65 between 2011 and 2030, the assisted living industry is poised to continue growing in the coming years.  Despite the ever-growing demand, assisted living […]

Can Nonprofit Organizations Do a Better Job Of Targeting For New Donors?

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Why Acquire New Donors for Your Nonprofit Organization? They say it’s easier and less costly to keep and maintain existing clients than acquire new ones.  The same can be applied to nonprofit donors.  But don’t let that stop you from getting new donors to join and support your cause. Existing donors once were prospects.  You […]

Nonprofit Marketing Basic and Advanced Strategies

--> 29 Jan

What is Nonprofit Marketing? Effective marketing allows businesses to thrive and profit, but it is just as important for nonprofit organizations.  You could even say that coming up with a strong marketing strategy is even more crucial for nonprofit organizations, given their limited resources and manpower.  With competent and dynamic nonprofit marketing, a nonprofit organization […]

The Importance of Psychographic Segmentation in Brand Building

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What Is Psychographic Segmentation? So you’ve completed your research on the demographics of your online perfume store and you’ve seen that women in their twenties in Seattle were your top buyers.  That’s great, you thought as your mind started to work on the outlines of your next campaign targeted towards these women.  However, you discovered […]

What It Means to Choose or Decide In The Age of AI

--> 19 Sep

Longstanding Concerns Over AI From an open letter endorsed by tech leaders like Elon Musk and Steve Wozniak which proposed a six-month pause on AI development to Henry Kissinger co-writing a book on the pitfalls of unchecked, self-learning machines, it may come as no surprise that AI’s mainstream rise comes with its own share of […]

Nursing Homes Close as Need for Care Grows

--> 31 Aug

Nursing Home Challenges According to a report by the American Health Care Association and National Center for Assisted Living (AHCA/NCAL) in April 2022, more than 1,000 nursing homes have closed since 2015.  This breaks down to 776 closures before the COVID-19 pandemic and 327 closures during the pandemic.   The same report also projected 400 […]

The Emerging Consensus On AI

--> 24 Aug

The Future Is Here “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”   With just 22 words, we are ushered into a future once heralded in science fiction movies and literature of the past, a future our collective consciousness anticipated but […]

How Can Healthcare Companies Identify Who Needs Remediation Programs?

--> 17 Aug

What Is Remediation? The Cambridge Dictionary defines remediation as “the process of improving or correcting a situation.”  Remediation programs are commonly employed in teaching and education wherein they address learning gaps by reteaching basic skills with a focus on core areas like reading and math.  And as pointed out in an understood.org article, remedial programs […]