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Valuing Human Wisdom In The Age of AI

22 May

Rethinking Human Worth It’s understandable why some people are feeling apprehensive about Artificial Intelligence. It easily out-produces and outdoes any human when it comes to productivity, along with processing and analyzing information. In fact, the World Economic Forum projected in a white paper in January 2026 that 92 million jobs would be displaced by AI-powered […]

Will Synthetic Data Take Over Market Research?

04 May

Is Synthetic Data Replacing Consumer Research? Lately interest in synthetic data has been gaining steam, judging from the conversations, posts and discussions around it. Easier access to advanced modeling tools, improved efficiency and effectiveness, as well as the opportunity for better privacy governance are seen as the driving forces for the surge in its popularity. […]

Survey Fraud Is On The Rise- But Is AI To Blame?

15 Apr

Is Rising Survey Fraud Due To AI? Online survey fraud is on the rise with 40% of surveys done in 2025 believed to be problematic. That translates to 2 billion surveys out of 5 billion market research surveys completed each year. It’s easy to think that the increase is due to the growth of AI […]

Brand Health Tracking with LLM Equity (Part 3)

26 Mar

What Is An AI Trust Infrastructure? In the second blog of our three-part series, we discussed the benefits of tracking brand health to form brand strategies that help improve how AI describe and surface your brand. But aside from understanding the dimensions of brand health and the metrics from which brand messaging can be measured, […]

Brand Health Tracking with LLM Equity (Part 2)

20 Mar

Is AI Surfacing Your Brand? In the first blog of our three-part series, we touched on how AI is reshaping the shopping process from the searching for products up to completing the purchase in the customer’s behalf, and what Large Language Models (LLM) equity means for brand health. To illustrate, when a consumer asks an […]

Brand Health Tracking with LLM Equity (Part 1)

12 Mar

AI Is Disrupting The Shopper’s Experience There’s a paradigm shift in the shopping process and AI is the driving force behind this change. Shoppers are no longer just searching online or scrolling through websites; they’ve now taken advantage of AI platforms to discover, compare, and even buy products in their behalf. According to generative engine […]

Can AI & Human Researchers Coexist In Market Research?

23 Feb

AI In Market Research Today With 90% of the world’s data created in just two years time between 2021 and 2023 and the global data volume standing at 149 zettabytes by 2024, it’s understandable why AI would be readily adopted by the market research industry. Traditional methods of data collection and analysis would hold a […]

Tapping Into The Global Consumer Products Market Growth

17 Feb

SIS International shared that growth for the global consumer products market is predicted to go over $3.6 trillion by 2035, driven by the following key trends: Consistently strong demand for essential consumer goods, such as food, beverages, and household products Premiumization and brand differentiation in developed markets Expansion into emerging markets to tap into rising […]

What’s Happening Nowadays With Survey Samples? (Part 2)

13 Feb

Why The MR Industry Should Start Collectively Caring About Data Quality In his recent LinkedIn post, JD Deitch offered two explanations on why the sample market is what it is right now and has been for the past two decades: clients either don’t know or don’t care how bad the quality of data sample they’ve […]

The Travel and Tourism Industry Takes Flight in 2026

10 Feb

Global tourism is recovering, according to SIS International, reaching $11.7 trillion in 2025 and projected to climb 3.55% to $16.5 trillion by 2035. International visitor spending surpassed pre-pandemic levels by hitting an unprecedented $2.1 trillion globally while cultural tourism is predicted to grow from $1.2 trillion this year to $2.6 trillion by 2035. The sector […]