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Achieve Breakthroughs By Tapping Into Your Primal Intelligence

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Is Artificial Intelligence going to be the be-all, end-all for decision-making, problem-solving and innovation?  If AI is faster, more logical and more efficient than humans, why hasn’t it overtaken us already?  Is there a way for human genius to gain the edge over AI?   Yes, AI has changed the way we’ve done things these last […]

Publix: A Consulting Story

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Some years ago, Publix Supermarkets allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about a kind of consumer called the Reluctant Shopper.  Despite the ironic name, this kind of consumer hewed more closely to the shopping experience Publix offered than to competitive shopping experiences.  The campaigns […]

Do You Know How Many HHCAHPS Stars You Have?

--> 25 Aug

What Is The HHCAHPS Stars Ratings? Is your home health agency delivering not just acceptable but high-quality care according to your patients?  Are your staff effectively communicating and connecting with your clients?  How do you compare to other home health agencies in your area?  But more importantly, do you know how many HHCAHPS Stars you […]

Can Synthetic Respondents Take Over Surveys?

--> 19 Aug

  What Are Synthetic Respondents? AI has increased operational efficiency by streamlining knowledge bases and shortcutting processes so it’s no surprise people and companies are looking for more ways for its application.  For market research, one curious consideration is whether it could take over surveys, essentially by replacing actual respondents with synthetic respondents.  Also known […]

How Excellent Market Research Benefits Manufacturing Companies

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More than just an invaluable asset, market research is an essential tool to any company — or industry, for that matter.  From identifying and tailoring your messaging towards your ideal customer with consumer research to understanding the competition and strategically positioning your company with competitor research, great market research grants you and your firm vital […]

How Market Research Benefits Telecommunications Companies

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The Telecommunications Industry Post-COVID We’re some years removed now from the COVID-19 pandemic, but from that bleak and forlorn stage in time, the telecommunications industry has proven just how essential its services are to the whole world.  It’s always been one of those industries that’s expected to grow steadily through the years given the constant […]

How Great Market Research Can Help Food and Beverage Manufacturers

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How do you navigate a market landscape as vast and dynamic as the Food and Beverage Manufacturing industry?  How do you introduce your new product or make it stand out from the competition?  And how do you keep your offerings or your company itself relevant amidst the fast-changing times?   These questions might make one think […]

How Great Research Helps Financial Services Companies

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From maintaining loyalty and fostering customer relationships to focusing marketing messages on the most profit-optimal consumer, great research is helping Financial Services companies identify not only their best customers and prospects but also their needs and why they prefer their brand over others. This is done through a high-quality segmentation study and persona development, which […]

AI In Retail: Market Research In Play

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Perhaps there is no better example of market research in play than the utilization of artificial intelligence in retail.  AI has disrupted industries after gaining traction and mainstream popularity just in the last few years, but its transformative power is arguably most visible in the retail landscape.  From personalized shopping experiences to visual merchandising, we’ll […]

How Researchers Are Helping Home Health Agencies with HHCAHPS Surveys

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What Are Home Health Services? The American adult population aged 65 and older is projected to increase from 58 million in 2022 to 82 million by 2050, translating to an unprecedented 47% growth.  From a 17% share of the total US population, this age group’s portion is estimated to grow to 23%. And an aging […]