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The Emerging Consensus On AI

--> 24 Aug

The Future Is Here “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”   With just 22 words, we are ushered into a future once heralded in science fiction movies and literature of the past, a future our collective consciousness anticipated but […]

How Can Healthcare Companies Identify Who Needs Remediation Programs?

--> 17 Aug

What Is Remediation? The Cambridge Dictionary defines remediation as “the process of improving or correcting a situation.”  Remediation programs are commonly employed in teaching and education wherein they address learning gaps by reteaching basic skills with a focus on core areas like reading and math.  And as pointed out in an understood.org article, remedial programs […]

Kissinger’s Warning on AI

--> 10 Aug

The Impact of AI In The Age of AI, which Henry Kissinger co-wrote with Eric Schmidt and Daniel Huttenlocher, Kissinger tried to warn us that AI would eventually have the capability to come up with conclusions or decisions that no human is able to consider or understand.  Put another way, self-learning AI would become capable […]

What To Make Of ChatGPT’s User Growth Decline

--> 31 Jul

The Beginning Of The End? More than six months after launching on November 2022, ChatGPT recorded its first decline in user growth and traffic in June 2023.  Spiceworks reported that the Washington Post surmised quality issues and summer breaks from schools could have been factors in the decline, aside from multiple companies banning employees from using […]

How to Market Your Software Company in 5 Steps

--> 19 Jul

According to Investopedia, only 80% of startups survived after one year, with reasons for failure ranging from money running out, being in the wrong market, lack of research, bad partnerships, ineffective marketing, and not being an expert in the industry.  As a counterpoint, they cite activities such as setting goals, accurate research, loving the work, […]

10 CPG Trends and How Market Research Has Responded to Them

--> 30 Jun

Kyle Byers of Exploding Topics has written recently about nine key trends in the CPG industry.  We’d like to focus on those nine trends below, add one of our own, and talk about how market research has responded to these trends. From food and drinks to apparel and cosmetics, consumer packaged goods (CPG) are a […]

Great Research Can Help Assisted Living Facilities Attract the Right Clients

--> 28 Jun

Is your loved one’s home not as clean and tidy as before? Do they have an empty refrigerator or is it filled with spoiled food? Frequent bruises? Same clothes every day? Do they appear to become forgetful, depressed or exhibiting strange or inappropriate behaviors?   These are just some questions that HelpGuide.org has gathered when […]

Appropriate Use of AI

--> 12 Jun

The Rise Of AI Believe it or not, Artificial Intelligence has existed for more than 50 years. But as the European Parliament pointed out, it wasn’t until recent advances in computing power, algorithm and data availability accelerated breakthroughs in AI technologies in modern times. 2022 alone made AI relatively mainstream with the sudden popularity of […]

How Great Research Produces Great Campaigns

--> 06 Jun

Can AI Produce Your Marketing Campaign? If you were given the task of developing a global communications campaign for a technical products company, would you let ChatGPT do it? You might, especially if you noted that ChatGPT could churn out dozens of ads like the one above without paying art directors, copywriters, media professionals, or […]

How Great Research Helps Tech Companies

--> 02 Jun

How Well do you Understand Your Customers’ Needs? As a Tech Company, how well do you know your customers? In most cases, identifying who has an affinity for your brand and focusing on the needs of that customer type can spell success for your products, especially the launch of your new offerings. Sure, you might […]