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Food and Beverage Sector Expects Steady Growth (But It’s Not What You Think It Is)

--> 29 Jan

According to SIS International, steady consumer demand would buoy the global food and beverage market growth to $11.4 trillion by 2030, with analysts predicting the US market specifically enjoying between 2% and 4% dollar sales increase in 2026.  There is a caveat to this, however; this market growth would be reflected in dollars but not in […]

What’s Happening Nowadays With Survey Samples? (Part 1)

--> 28 Jan

What is The Op4G / Slice MR Scandal? Op4G (Opinions4Good) and its offshoot Slice were US-based market research companies whose senior leaders were indicted in April 2025 for selling fake market research over the course of a 10-year period, generating $10M in fraudulent revenue.  While they marketed their business model of maintaining “a quality, engaged […]

Financial Services Sector Expanding Rapidly But There Will Be Growing Pains

--> 23 Jan

SIS International says the outlook for the financial services sector is one of solid and consistent growth, expected to reach $47.55 trillion in 2029, but it is not without anxieties.  They shared that around three-quarters of financial services executives on a recent survey expressed concerns over their institutions’ ability to navigate economic instability, adapt to emerging […]

Can AI Replace Human Respondents In Qualitative Research?

--> 02 Dec

Like most industries these days, market research is no stranger to AI with its broad applications including the employment of synthetic respondents, which are individual profiles constructed by Large Language Models (LLMs) from real or simulated data.  They offer fast, cheap, and scalable synthetic data that closely mimics how human participants would respond, a boon […]

Are We Seeing The Start Of The AI Pullback?

--> 14 Nov

What Is AI Pullback? In these last few years, we’ve all heard nothing but the revolutionary and transformative influence of Artificial Intelligence not only in the mainstream consciousness but also in various industries.  A mixture of excitement and anxiety, we’ve collectively marveled at what Generative AI could produce or emulate in little to no time […]

A Human Center Makes Market Research All The More Powerful

--> 29 Oct

The Future Of Research Is Here You’ve seen it and there’s no denying it.  Industries have been reshaped by the increasing utilization of Artificial Intelligence just in the last few years alone.  Promising and delivering speed and optimization at the fraction of the costs and resources, it’s powerful, revolutionary and exciting.  And as with any […]

Pendleton Woolen Mills – A Retail Story

--> 28 Oct

Pendleton Woolen Mills allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about a kind of consumer called the Purist, who preferred the Pendleton shopping experience over the experiences offered by key competitors, and whose loyalty to Pendleton could be counted on.  The campaigns built around the […]

Blue Cross Blue Shield – A Healthcare Story

--> 09 Oct

  Blue Cross Blue Shield allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about the Sustainer, a kind of healthcare consumer who preferred to obtain coverage from Blue Cross Blue Shield rather than rivals United and Kaiser Permanente for a variety of reasons and tended to […]

AT&T – A Telecomms Story

--> 01 Oct

AT&T allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about the Worry Wort, a kind of subscriber who preferred AT&T over rivals Verizon and T-Mobile for a variety of reasons and tended to stick with AT&T for the long haul.  The campaigns built around the Worry […]

Pan Pacific – A Hospitality Story

--> 12 Sep

Pan Pacific Hotels allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about the Cosmopolite, a kind of guest who preferred Pan Pacific lodging even when other hotel offers were better.  The campaigns built around the cosmopolite allowed Pan Pacific Hotels to weather economic downturns and pandemics, […]