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VR Shopping Replicates Real World Shopping

--> 14 Feb

Clients often ask whether the results from a virtual study reflect actual shopping behavior in a real store.  During a recent oral care study, we measured a 97% correlation between dollar value of purchases on a brand-by-brand basis made by respondents buying in a virtual store versus reported industry sales.  The Pearson Correlation Coefficient was […]

Mobile Device Ownership/Usage in China Surpasses US

--> 07 Feb

Mobile device usage in China has surpassed the US and indications are that penetration rates will continue to climb faster in China than either the US or Europe.  Mobile device users are far more likely to access the Internet and do so more often than other internet users.  Understanding these mobile device users is going […]