Burning Questions
Aug
Marketing has changed dramatically in recent years. With the use of tablets, smart phones, e-readers, email, content marketing, etc. the reels are changing faster than ever. Those who do not adapt fall behind.
There are many possible challenges that could affect the way you market your business. New ways to connect with customers is ever changing. Customer expectations of valuable content have increased exponentially. To adapt to the changing needs of potential clients, it is important to find new ways of reaching your audience. As technology grows each year, so do the demands of prospective consumers.
In order to truly harness the power of marketing, it is imperative to adapt to new solutions and environments. It is crucial to understand what data is relevant and important for the future. Understanding the continual flow of new needs placed on business is essential.
Agile Marketing Research is the future of marketing due to its interaction with clients and understanding of their ever changing desires.
Aug
It comes as no surprise that marketing has changed dramatically in the last few years. For instance, “new” marketing conventions include social media management and content marketing—strategies that were rarely used not too many years back. Marketing, and by association marketing research, are changing more quickly than ever before. Those who don’t adapt fall behind. We discuss the importance of keeping market research up-to-date, and agile, in this post.
Aug
Demystifying Big Data
jerry9789 0 comments Burning Questions
The term “big data” has been thrown around more and more over the past few years. And while big data has been prophesized to be the next fundamental marketing tool, very little about what it actually is has made its way into public knowledge. Many even define the term incorrectly, allowing it to reach little more than the status of a buzzword mentioned blithely at the business roundtable.
“Yes, of course we should use big data! …What is it again?”
Jul
In marketing research, companies and marketers alike can gain valuable insight from taking a “consultative” approach to research projects where they consult with respondents, instead of taking the standard transactional approach that dismisses participant theories. We discuss how the consultative approach works below.
Jul
Innovation is valuable for numerous reasons, including its ability to produce new things, such as new products, processes, and technologies. Once these new
ventures manifest, they create a need for the acquisition of new marketing insights. In order to attain insight regarding how innovations will affect markets, business owners who want to remain competitive and edgy should look to market research for understanding.
Jul
As many of us already know, the survey can be an invaluable tool for monitoring the needs and desires of your customer base. However, many of us have also found that surveys conducted online are often little less than irritating…
Pop-up surveys are now one of the most popular techniques employed to collect information from website visitors, but they also can be quite irksome to some people. The annoyance factor here stems from two issues: (1) These surveys pop-up right at the moment when they are least welcome and make you click on them to close the window, and (2) they often ask the customer to take a survey that may not align with their current mood or objective.
Making your customers feel pressured to provide feedback can’t lead to anything good!
Jun
Paying Attention to Your Customers—It’s More Important Than You May Think!
jerry9789 0 comments Burning Questions
It’s important for any good business owner to try to get into the mind of potential customers. Owners who fail to take customers into account actually can do tremendous harm to their businesses—you never want your customers to feel like they’ve been ignored!
Marketing studies are finding that it’s not only helpful, but is actually imperative to think about and request your customers’ wants and feedback. Should a business owner skip this step, customers may feel ignored, which is bad for all parties involved.
Jun
Performing successful market research that sets you apart from the competition requires the gathering of insights, rather than just the compiling of information. Insightful interpretation can really set your data apart from others while also allowing for novel means of reaching different consumers for any kind of business. Really, rather than concentrating on a specific project, it can actually be more helpful nowadays to set out to discover insights for a variety of topics to better understand the dynamics and motivators of target groups. We discuss ways that you can incorporate an insight-based approach to your marketing research process here.
Jun
Neuromarketing is taking a hold now more than ever with savvy marketing professionals. The practice is also being applied with success for a wide range of products
and services. Neuromarketing is an idea that comes from research in the cognitive process when combined with marketing. At its most fundamental level, neuromarketing research is finding that human beings have a preference for the simple versus the complex when it comes to absorbing new concepts and information. Here we talk a little about neuromarketing’s findings that visual messages that are easier to process mentally are more attractive to consumers than those that require more energy to cognitively digest.
Jun
Nowadays, it’s growing increasingly common for businesses to turn to neuroscience to address their marketing needs, especially since it seems that business has
challenges only neuroscience can solve. Behaviorists will tell us that humans are irrational creatures—we often make decisions based on information that is incomplete. We also take mental shortcuts.
Why we err in the first place, however, is not completely explained by behavioral science or economics. However, neuroscience can really help us gain a foothold in understanding why and how consumers make certain decisions. Neuroscience adds value to business; it provides us with long sought after causal explanations for behavior. It also provides several methods that we can use to assess our unconscious mental processes.
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