AT&T – A Telecomms Story

AT&T allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about the Worry Wort, a kind of subscriber who preferred AT&T over rivals Verizon and T-Mobile for a variety of reasons and tended to stick with AT&T for the long haul.  The campaigns built around the Worry Wort allowed AT&T to reduce churn and fend off wireless competitors.  

It’s doubtful that submitting the same data to AI would produce a finding as incisive as the Worry Wort.  This is something to bear in mind if you’re a telecommunications brand seeking to thrive: human perspicacity counts.  

There’s a kind of intelligence AI can’t reach. It has dimension, soul, and human inspiration.  In the telecommunications business, we’d do well to remember this as we pour more datasets into the maw of AI.  If you’re in the telecommmunications business and need human perspicacity, you might call Cascade Strategies.  We can help you see things AI can’t see.  

Featured Image: (Public Domain)

Top Image: Brownings at English Wikipedia