Oct
Pendleton Woolen Mills – A Retail Story
jerry9789 0 comments artificial intelligence, Brand Surveys and Testing, Brandview World
Pendleton Woolen Mills allowed us to conduct qualitative and quantitative research for them. The result was a key brand insight about a kind of consumer called the Purist, who preferred the Pendleton shopping experience over the experiences offered by key competitors, and whose loyalty to Pendleton could be counted on. The campaigns built around the Purist helped Pendleton weather the storm of competition from competitors like Filson, Carhartt, and Orvis.
It’s doubtful that submitting the same data to AI would produce a finding as incisive as the Purist. This is something to bear in mind if you’re a retail brand seeking to thrive: human perspicacity counts.
There’s a kind of intelligence AI can’t reach. It has dimension, soul, and human inspiration. We’d do well to remember this as we pour more datasets into the maw of AI. If you’re a retailer and need perspicacity, you might call Cascade Strategies. We can help you see things AI can’t see.
Image: Eric Schucht
Oct
Blue Cross Blue Shield allowed us to conduct qualitative and quantitative research for them. The result was a key brand insight about the Sustainer, a kind of healthcare consumer who preferred to obtain coverage from Blue Cross Blue Shield rather than rivals United and Kaiser Permanente for a variety of reasons and tended to stick with Blue Cross Blue Shield for the long haul. The campaigns built around the Sustainer allowed Blue Cross Blue Shield to increase subscriptions and reduce churn.
It’s doubtful that submitting the same data to AI would produce a finding as incisive as the Sustainer. This is something to bear in mind if you’re a healthcare brand seeking to thrive: human perspicacity counts.
There’s a kind of intelligence AI can’t reach. It has dimension, soul, and human inspiration. In the healthcare business, we’d do well to remember this as we pour more datasets into the maw of AI. If you’re in the healthcare business and need human perspicacity, you might call Cascade Strategies. We can help you see things AI can’t see.
Image: A Healthier Michigan
Oct
AT&T allowed us to conduct qualitative and quantitative research for them. The result was a key brand insight about the Worry Wort, a kind of subscriber who preferred AT&T over rivals Verizon and T-Mobile for a variety of reasons and tended to stick with AT&T for the long haul. The campaigns built around the Worry Wort allowed AT&T to reduce churn and fend off wireless competitors.
It’s doubtful that submitting the same data to AI would produce a finding as incisive as the Worry Wort. This is something to bear in mind if you’re a telecommunications brand seeking to thrive: human perspicacity counts.
There’s a kind of intelligence AI can’t reach. It has dimension, soul, and human inspiration. In the telecommunications business, we’d do well to remember this as we pour more datasets into the maw of AI. If you’re in the telecommmunications business and need human perspicacity, you might call Cascade Strategies. We can help you see things AI can’t see.
Featured Image: (Public Domain)
Top Image: Brownings at English Wikipedia
Sep
Pan Pacific Hotels allowed us to conduct qualitative and quantitative research for them. The result was a key brand insight about the Cosmopolite, a kind of guest who preferred Pan Pacific lodging even when other hotel offers were better. The campaigns built around the cosmopolite allowed Pan Pacific Hotels to weather economic downturns and pandemics, and even expand into key markets in Asia.
It’s doubtful that submitting the same data to AI would produce a finding as incisive as the Cosmopolite. This is something to bear in mind if you’re a hospitality brand seeking to thrive: human perspicacity counts.
There’s a kind of intelligence AI can’t reach. It has dimension, soul, and human inspiration. In the hospitality business, we’d do well to remember this as we pour more datasets into the maw of AI. If you’re in the hospitality business and need human perspicacity, you might call Cascade Strategies. We can help you see things AI can’t see.
Featured Image: Saksham Vikram
Top Image: Alix Lee
Sep
Some years ago, Publix Supermarkets allowed us to conduct qualitative and quantitative research for them. The result was a key brand insight about a kind of consumer called the Reluctant Shopper. Despite the ironic name, this kind of consumer hewed more closely to the shopping experience Publix offered than to competitive shopping experiences. The campaigns built around the Reluctant Shopper helped Publix weather the storm of competition from well-heeled operators like Walmart. Winn-Dixie, a much larger chain with many more stores, perished.
We recently asked Gemini to review the same dataset and report on it. Gemini provided a sparkling and quite accurate report on the data but perceived nothing about the Reluctant Shopper. This is something to bear in mind if you’re a consultant advising a brand on how to thrive: perspicacity counts.
There’s a kind of intelligence AI can’t reach. It has dimension, soul, and human inspiration. We’d do well to remember this as we pour more datasets into the maw of AI. If you’re a consultant and need perspicacity, you might want to contact Cascade Strategies. We can help you see things AI can’t see.
Image: Harrison Keely
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