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Get Busy Optimizing Your Data or…

--> 06 Mar

4 Ways Data Can Help Create Sustainable Revenue Growth There is no question that year after year, the cost of revenue (COR) generation continues to climb. Look at publicly traded companies in nearly any sector and read the reported costs associated with sales and marketing. In almost every case, the costs of acquiring revenues continue […]

Digital transformation is about people and process

What is Digital Transformation?

--> 20 Feb

What is Digital Transformation? Digital transformation is the process of implementing workflows and technologies that leverage data into your business operations. From using AI for marketing purposes to replacing paper invoices with billing apps, companies all over the world are changing their business processes, customer relations techniques, and marketing tactics. While it may be obvious […]

Man with questions about AI

Marketing AI Curious? Here’s 7 Key Questions to Ask

--> 13 Feb

Artificial Intelligence(AI) has recently been integrated into marketing and is still in its early stages. It makes automated decisions based on available data and audience observations or economic trends that impact marketing. By doing so, it enables marketers to gain more insight and understanding of their target audiences. However, a business must comprehend how AI […]

Data science team in meeting

What Does A Data Science Team Do?

--> 06 Feb

“Data Scientist in Residence”, “Chief Data Officer”, “Big data engineer”…the data science buzzword du jour is “Data Scientist.” These data scientists are part data analyst, part statistician and part software developer. With data quickly becoming a top strategic business priority for many companies, the need for data scientists will only increase – especially as we […]

Woman data scientist analyzing data

Do You Need To Hire A Data Scientist? 

--> 30 Jan

Is It Time To Hire A Data Scientist? Data and analytics have taken the business world by storm – finally! It’s been a long time coming though many may say they’ve always used data to support decision making. While true for some, the rise of Data Science from the back office to the boardroom conversations […]

Advanced Analytics for Decision Support

At The Core of Marketing Decision Making: Advanced Analytics

--> 23 Jan

Advanced Analytics is an encompassing term that is used to categorize techniques and technologies that seek to understand what happened in detail or to predict what may happen with an unmatched degree of precision. We use the term to encompass services that include Data Science, Artificial Intelligence, or AI and related technologies. The field of […]

Questions about AI in marketing

Curious About AI in Marketing? 7 Critical Questions

--> 16 Jan

Artificial Intelligence(AI) has recently been integrated into marketing and is still in its early stages. It makes automated decisions based on available data and audience observations or economic trends that impact marketing. By doing so, it enables marketers to gain more insight and understanding of their target audiences. However, a business must comprehend how AI […]

Questions for brand and product managers

8 Questions Every Brand or Product Manager Needs to Ask

--> 09 Jan

The 8 “SIMPLE” questions every data-driven Brand Marketer or Product Manager needs to ask themselves about their strategy in order to build proper tactics.  When it comes to digital marketing & strategy – the best flashlight is a well-formed question. Below are a few “simple questions” that cross both product and business applicability to help […]

Advanced analytics to drive decision making

Leadership in 2023 Begins with Advanced Analytics

--> 02 Jan

Since the advent of Big Data Analytics over a decade ago, the challenge has been to gather the data so that you can see the data and display it in such a way as to allow it to be useful in the day-to-day processes of a business.  Dashboards are very popular for this exercise— and […]

Leadership requires bold thinking

Leadership vs. Management in Change and Crisis

--> 19 Dec

There’s a fascinating emerging set of literature on true leadership (versus management) of crises. One of the signal books in this genre is Upstream: The Quest to Solve Problems Before They Happen by Dan Heath. The author explains that true leaders are people whose names you don’t know. Why is that? Because true leaders use tools such […]