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“Humanizing” Market Research with AI

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The Boon and Bane of AI The increasing and widespread utilization and demand for Artificial Intelligence have been met with both excitement and reservation.  Excitement for the possibilities AI’s implementation unlocks, oftentimes steps ahead of the curve or beyond expectations; reservations not only stemming from the risks over its unethical and unchecked use, but also […]

The Future of The Workplace with AI

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Concerns Over AI in The Workplace Much has been said and concerns have been raised regarding the impact and influence of Artificial Intelligence in the way we do work and conduct business, despite AI’s popularity and appeal reaching mainstream and cultural heights in just the last few years.  Most of these reservations stem from the […]

So Why Use AI For Your Small Business?

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Artificial Intelligence has actually been around for decades already but it grew past being a buzzword and into the mainstream in 2022 with the surprise popularity of OpenAI’s ChatGPT.  Nowadays, it might be challenging to find someone who doesn’t have an iota of an idea of what AI is and what it does.  In fact, […]

Can Synthetic Respondents Take Over Surveys?

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What Are Synthetic Respondents? AI has increased operational efficiency by streamlining knowledge bases and shortcutting processes so it’s no surprise people and companies are looking for more ways for its application.  For market research, one curious consideration is whether it could take over surveys, essentially by replacing actual respondents with synthetic respondents.  Also known as […]

AI In Market Research: The Story So Far – Chapter 3: A Glimpse Into A Future with AI

--> 22 Jul

This is the third installment in our series on AI webinars.  The inspiration for this series is a simple question about what these AI seminars are saying.  There are hundreds of these seminars floating about, all based on the premise that AI technology is here to stay, people are curious about it, and they want […]

AI In Market Research: The Story So Far – Chapter 2: Limitations of AI

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Despite AI’s expanding popularity in market research, experts are fully aware that there is still a lot of ground to cover regarding their effectiveness and optimization for use cases, along with understanding and mitigating their risks and limitations. These limitations reveal themselves most especially in efforts to replicate human behavior. One research paper on a […]

AI In Market Research: The Story So Far – Chapter 1: Adapt or Get Left Behind

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Whether you like it or not, AI is here to stay.  Yes, AI is a threat to most jobs, including those in the market research industry, since it shortcuts processes while optimizing operational efficiency.  While market research technology didn’t develop as fast as other industries in the early to mid-2000s, the advent and subsequent mainstream […]

AI Webinars Are Everywhere – What Are They Really Saying?

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With AI becoming more ubiquitous each passing year, it’s no surprise that webinars dedicated to the subject have been springing up everywhere.  Amid the hype, people are either curious, interested, or to some degree invested in what AI’s increasing popularity means for them as well as the industries they’re part of.  These webinars serve as […]

How A Market Research Company Can Help a Consulting Firm

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You’re familiar with this scenario: a business organization runs into a problem they can’t solve in-house, so they turn to your consulting firm to help figure out the solution.  The problem turns out to be more complicated than anyone could imagine but thanks to your experience and expertise, you were able to come up with […]

Can A Small Market Research Firm Help A Big Tech Company?

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Market research has proven itself to be an indispensable and critical tool in helping companies identify their audiences and achieve their marketing goals.  As with any tech company, market research groups can come from small or large firms.  You might be inclined to go with a larger market research firm because of the common adage […]