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Brand Health Tracking with LLM Equity (Part 1)

--> 26 Feb

AI Is Disrupting The Shopper’s Experience There’s a paradigm shift in the shopping process and AI is the driving force behind this change.  Shoppers are no longer just searching online or scrolling through websites; they’ve now taken advantage of AI platforms to discover, compare, and even buy products in their behalf. According to generative engine […]

Can AI & Human Researchers Coexist In Market Research?

--> 23 Feb

AI In Market Research Today With 90% of the world’s data created in just two years time between 2021 and 2023 and the global data volume standing at 149 zettabytes by 2024, it’s understandable why AI would be readily adopted by the market research industry.  Traditional methods of data collection and analysis would hold a […]

Tapping Into The Global Consumer Products Market Growth

--> 17 Feb

SIS International shared that growth for the global consumer products market is predicted to go over $3.6 trillion by 2035, driven by the following key trends: Consistently strong demand for essential consumer goods, such as food, beverages, and household products Premiumization and brand differentiation in developed markets Expansion into emerging markets to tap into rising […]

What’s Happening Nowadays With Survey Samples? (Part 2)

--> 13 Feb

Why The MR Industry Should Start Collectively Caring About Data Quality In his recent LinkedIn post, JD Deitch offered two explanations on why the sample market is what it is right now and has been for the past two decades: clients either don’t know or don’t care how bad the quality of data sample they’ve […]

The Travel and Tourism Industry Takes Flight in 2026

--> 10 Feb

Global tourism is recovering, according to SIS International, reaching $11.7 trillion in 2025 and projected to climb 3.55% to $16.5 trillion by 2035.  International visitor spending surpassed pre-pandemic levels by hitting an unprecedented $2.1 trillion globally while cultural tourism is predicted to grow from $1.2 trillion this year to $2.6 trillion by 2035.  The sector […]

Food and Beverage Sector Expects Steady Growth (But It’s Not What You Think It Is)

--> 29 Jan

According to SIS International, steady consumer demand would buoy the global food and beverage market growth to $11.4 trillion by 2030, with analysts predicting the US market specifically enjoying between 2% and 4% dollar sales increase in 2026.  There is a caveat to this, however; this market growth would be reflected in dollars but not in […]

What’s Happening Nowadays With Survey Samples? (Part 1)

--> 28 Jan

What is The Op4G / Slice MR Scandal? Op4G (Opinions4Good) and its offshoot Slice were US-based market research companies whose senior leaders were indicted in April 2025 for selling fake market research over the course of a 10-year period, generating $10M in fraudulent revenue.  While they marketed their business model of maintaining “a quality, engaged […]

Financial Services Sector Expanding Rapidly But There Will Be Growing Pains

--> 23 Jan

SIS International says the outlook for the financial services sector is one of solid and consistent growth, expected to reach $47.55 trillion in 2029, but it is not without anxieties.  They shared that around three-quarters of financial services executives on a recent survey expressed concerns over their institutions’ ability to navigate economic instability, adapt to emerging […]

Can AI Replace Human Respondents In Qualitative Research?

--> 02 Dec

Like most industries these days, market research is no stranger to AI with its broad applications including the employment of synthetic respondents, which are individual profiles constructed by Large Language Models (LLMs) from real or simulated data.  They offer fast, cheap, and scalable synthetic data that closely mimics how human participants would respond, a boon […]

Are We Seeing The Start Of The AI Pullback?

--> 14 Nov

What Is AI Pullback? In these last few years, we’ve all heard nothing but the revolutionary and transformative influence of Artificial Intelligence not only in the mainstream consciousness but also in various industries.  A mixture of excitement and anxiety, we’ve collectively marveled at what Generative AI could produce or emulate in little to no time […]