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AI In Retail: Market Research In Play

--> 04 Jun

Perhaps there is no better example of market research in play than the utilization of artificial intelligence in retail.  AI has disrupted industries after gaining traction and mainstream popularity just in the last few years but its transformative power is arguably most visible in the retail landscape.  From personalized shopping experiences to visual merchandising, we’ll […]

How Researchers Are Helping Home Health Agencies with HHCAHPS Surveys

--> 22 May

What Are Home Health Services? The American adult population aged 65 and older is projected to increase from 58 million in 2022 to 82 million by 2050, translating to an unprecedented 47% growth.  From a 17% share of the total US population, this age group’s portion is estimated to grow to 23%. And an aging […]

AI’s Impact On Critical Thinking and Learning – What Studies Are Saying So Far

--> 24 Apr

Generative AI and Critical Thinking On our last blog, we touched on two studies suggesting that Generative AI is making us dumber.  One of those studies, which was published in the journal Societies, aimed to look deeper into GenAI’s impact on our critical thinking by surveying and interviewing over 600 UK participants of varying age […]

Are We Getting Dumber Because of AI?

--> 18 Mar

Is Generative AI making us dumber?  Two recent studies suggest so. A study published early this year titled “AI Tools in Society: Impacts on Cognitive Offloading and the Future of Critical Thinking” showed that growing dependence on AI could lead to a decline in critical thinking.   Submitted by Michael Gerlich of the SBS Swiss Business […]

4 Trends Indicate AI Is Disrupting Labor Market

--> 11 Mar

  Is AI going to disrupt the labor market?  Researchers think it has already started to do so.   Harvard economists David Deming and Lawrence H. Summers, along with Kennedy School predoctoral fellow Christopher Ong, have presented a new paper that looks at over 100 years of “occupational churn” for a study of technological disruption.  “Occupational […]

“Distillation” Is Shaking Up The AI Industry

--> 07 Feb

Paradigm Shift We’ve recently written about recent AI advancements and popularity, particularly generative AI like that of ChatGPT, driving renewed demand for data centers not seen in decades.  This surging demand pushed tech investors to put $39.6 billion into data center development in 2024, which is 12 times the amount invested back in 2016. A […]

AI Boom Pushes Demand For Data Centers

--> 28 Jan

The Demand For Data Centers Do you know how much energy a ChatGPT query consumes?  If you use a traditional Google search to find the answer, that particular Google search would use about 0.0003 kWh of energy, which is enough power to light up a 60-watt light bulb for 17 seconds.  A ChatGPT query (or […]

What’s Going On With Consumer Startups In The Age of AI?

--> 13 Dec

Enterprise Over Consumer The dawn of the Internet era witnessed the emergence of huge consumer companies like Amazon while the advent of mobile technology had Uber and the like on the forefront. However, it appears that the tide has changed in this new age of AI with startup founders and investors appearing to favor enterprise […]

The Children of Millenials: Getting Your Brand Ready For Gen Alpha

--> 22 Nov

You’ve done your high-quality segmentation study and persona development, considered single-segment focus and/or multi-segment strategies, crafted buyers’ journeys with psychographic segmentation.  Your marketing plans form a playbook catering to a multi-generational audience of baby boomers, Gen X, Gen Y (Millenials) or Gen Z, but have you made room for Gen Alpha?  Who Are Gen Alpha? […]

“Humanizing” Market Research with AI

--> 07 Nov

The Boon and Bane of AI The increasing and widespread utilization and demand for Artificial Intelligence have been met with both excitement and reservation.  Excitement for the possibilities AI’s implementation unlocks, oftentimes steps ahead of the curve or beyond expectations; reservations not only stemming from the risks over its unethical and unchecked use, but also […]