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28
Feb

Eye Tracking Study Reveals Different Shopping Styles

Eye tracking technology has evolved to the point that even different types of shopping styles have now been identified. The eye track gaze of respondents in a recent study was submitted to sequential pattern analysis; the same type of computer analysis done to map the human genome or in a fictional sense to populate Jurassic Park.

A highly innovative, award-winning market research and consulting firm with over 31 years’ experience in the field. Cascade provides consistent excellence in not only the traditional methodologies such as mobile surveys and focus groups, but also in cutting-edge disciplines like Predictive Analytics, Deep Learning, Neuroscience, Biometrics, Eye Tracking, Virtual Reality, and Gamification.