Burning Questions
Jul
As many of us already know, the survey can be an invaluable tool for monitoring the needs and desires of your customer base. However, many of us have also found that surveys conducted online are often little less than irritating…
Pop-up surveys are now one of the most popular techniques employed to collect information from website visitors, but they also can be quite irksome to some people. The annoyance factor here stems from two issues: (1) These surveys pop-up right at the moment when they are least welcome and make you click on them to close the window, and (2) they often ask the customer to take a survey that may not align with their current mood or objective.
Making your customers feel pressured to provide feedback can’t lead to anything good!
Jun
Paying Attention to Your Customers—It’s More Important Than You May Think!
jerry9789 0 comments Burning Questions
It’s important for any good business owner to try to get into the mind of potential customers. Owners who fail to take customers into account actually can do tremendous harm to their businesses—you never want your customers to feel like they’ve been ignored!
Marketing studies are finding that it’s not only helpful, but is actually imperative to think about and request your customers’ wants and feedback. Should a business owner skip this step, customers may feel ignored, which is bad for all parties involved.
Jun
Performing successful market research that sets you apart from the competition requires the gathering of insights, rather than just the compiling of information. Insightful interpretation can really set your data apart from others while also allowing for novel means of reaching different consumers for any kind of business. Really, rather than concentrating on a specific project, it can actually be more helpful nowadays to set out to discover insights for a variety of topics to better understand the dynamics and motivators of target groups. We discuss ways that you can incorporate an insight-based approach to your marketing research process here.
Jun
Neuromarketing is taking a hold now more than ever with savvy marketing professionals. The practice is also being applied with success for a wide range of products
and services. Neuromarketing is an idea that comes from research in the cognitive process when combined with marketing. At its most fundamental level, neuromarketing research is finding that human beings have a preference for the simple versus the complex when it comes to absorbing new concepts and information. Here we talk a little about neuromarketing’s findings that visual messages that are easier to process mentally are more attractive to consumers than those that require more energy to cognitively digest.
Jun
Nowadays, it’s growing increasingly common for businesses to turn to neuroscience to address their marketing needs, especially since it seems that business has
challenges only neuroscience can solve. Behaviorists will tell us that humans are irrational creatures—we often make decisions based on information that is incomplete. We also take mental shortcuts.
Why we err in the first place, however, is not completely explained by behavioral science or economics. However, neuroscience can really help us gain a foothold in understanding why and how consumers make certain decisions. Neuroscience adds value to business; it provides us with long sought after causal explanations for behavior. It also provides several methods that we can use to assess our unconscious mental processes.
Jun
It’s unfortunate but true—context often goes overlooked when examining market research results. All too often, really, market research provides numbers that don’t 
seem to mean a thing without background information to support them. The important takeaway here is, in order to analyze data for meaning that is actually relevant to your marketing venture, you need to understand its context.
Context matters in everything we do. For instance, spending double digits on a meal seems absurd at a fast food restaurant, but it’s the norm at a sit-down one. Meeting someone who’s a 14-year-old student is typical—until you find out she’s attending an Ivy League University among the most brilliant adult minds in the country. Now, take this idea and apply it to your market research. What does it mean to have a satisfaction rating of 70%? Is this result favorable or not?
May
The massive growth of big data, while heralding its success, can also be a bit of a hindrance to our industry. Simply put, there are too many posts, videos, and other data that do not fit the model of query we need. As a result, it’s time to do some big data market research and really think about new ways to store and analyze data.
What is “Big Data” anyway?
In the event you’re unfamiliar with the term, big data is, in short, business data and the technology required to uphold it. Currently, the amount of existing data grows hugely each day. All of this data, including social media networking data, is relevant to business, but as of right now, only a fraction of what’s out there is being effectively analyzed. Really, though, one of the best ways to conduct research and return relevant advertising to the market is through such analysis.
May
As technology progresses, older tech is often rendered obsolete. This idea, known as creative destruction, can be applied to any industry and any technology. For an
easy example, just look at how a single smartphone has made obsolete digital cameras, CD players, watches, and a host of other technologies. The market research industry is not immune to creative destruction, and these five past staples of the industry are on their way out.
May
What is GSR??
jerry9789 0 comments Burning Questions
Here we discuss another interesting biometric research method, galvanic skin response, or GSR.
May
In the search to better understand emotional reactions to stimuli and the workings of the subconscious, marketing researchers have turned toward the use of numerous technologies. Here we discuss one of them, facial electromyography, also known as fEMG.
Facial electromyography is a technology that enables researchers and medical professionals to measure muscular activity in the eyes. The process quantifies the tiny electrical impulses that are generated by actively contracting muscle fibers. Because fEMG monitors movement in the facial area, researchers can gain a greater understanding of the subtle emotional responses participants feel towards a particular stimulus. In particular, fEMG studies two types of muscles: Certain activity of the corrugator muscle is usually associated with negative feelings, and activity of the zygomatic muscle is usually correlated with positive emotions.
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