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Questions for brand and product managers

8 Questions Every Brand or Product Manager Needs to Ask

--> 09 Jan

The 8 “SIMPLE” questions every data-driven Brand Marketer or Product Manager needs to ask themselves about their strategy in order to build proper tactics.  When it comes to digital marketing & strategy – the best flashlight is a well-formed question. Below are a few “simple questions” that cross both product and business applicability to help […]

Advanced analytics to drive decision making

Leadership in 2023 Begins with Advanced Analytics

--> 02 Jan

Since the advent of Big Data Analytics over a decade ago, the challenge has been to gather the data so that you can see the data and display it in such a way as to allow it to be useful in the day-to-day processes of a business.  Dashboards are very popular for this exercise— and […]

Leadership requires bold thinking

Leadership vs. Management in Change and Crisis

--> 19 Dec

There’s a fascinating emerging set of literature on true leadership (versus management) of crises. One of the signal books in this genre is Upstream: The Quest to Solve Problems Before They Happen by Dan Heath. The author explains that true leaders are people whose names you don’t know. Why is that? Because true leaders use tools such […]

Ebook title

Latent Effects Modeling with AI & Machine Learning

--> 12 Dec

We’ve been posting opinions and comments that urge marketers to “get over” artificial intelligence (AI). To dive into AI’s veritable treasure house of research tools and insights, instead of circling it warily, for fear of banging into a “disruption” moment. So, I hereby plant the flag of AI for the regular guy (or gal, of […]

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An Artificial Intelligence Glossary of Common Terms

--> 05 Dec

Developing a basic understanding of use-cases, trends, and applications for Artificial Intelligence (AI) is helpful to understand the context in which AI is deployed. Keep in mind “AI” is sometimes considered too broad to be a distinct “field.” Rather it is a technology “concepts” with clarifying needed to properly frame discussions on the topic. Therefore […]

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Applying AI: Healthcare Enrollment Optimization

--> 21 Nov

Here’s a case where AI rolled into the ongoing rollout of the Affordable Care Act (ACA). To avoid getting lost in the weeds, let’s just recall that there were big-money battles involving healthcare providers, the Federal government, and the confused, newly ACA-insured and wanted-to-be insured.

Cascade Strategies - AI is a tool

Truth to Marketers: AI is a tool, not THE solution

--> 14 Nov

Our previous post urged fellow marketers to “get over” the artificial intelligence (AI) hype. To stop thinking it’s all about “disruptive,” high-tech tools on the bleeding edges of the frontier. The VR goggles. The eye-tracking studies. The neuroscience applications. Yes, there are plenty of far edges out there, and we’re often leading them for our […]

Cascade Strategies - the artificial intelligence puzzle

About AI: Let’s Disrupt Your Idea of Disruption

--> 07 Nov

The marketing industry has been bombarding itself for years with ways to “manage” or “harness” the “disruption” brought upon us by artificial intelligence, machine learning,[insert advanced marketing buzzword here] and the like. What do we mean by “disruption?” We mean “OMG, scary, out-there science that’s escaped from the lab and now everyone has to wear VR […]

A Passionate Plea to Read the Data Fairly

--> 31 Oct

Continuing with our “Please Comment” campaign, this month’s topic is: “A Passionate Plea to Read the Data Fairly.”

There are Problems with Self-reported Data that Our Industry Needs to Address

--> 24 Oct

We need more than blue-ribbon commissions to “explore” the problem How many times do we have to be shown there’s something wrong with self-reported data before we actually do something about it? Below are just three instances of failure in self-reported polling data (wherein the respondent either tells the interviewer how he/she is going to […]