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How Market Research Benefits Telecommunications Companies

--> 15 Jul

The Telecommunications Industry Post-COVID We’re some years removed now from the COVID-19 pandemic, but from that bleak and forlorn stage in time, the telecommunications industry has proven just how essential its services are to the whole world.  It’s always been one of those industries that’s expected to grow steadily through the years given the constant […]

How Great Market Research Can Help Food and Beverage Manufacturers

--> 28 Jun

How do you navigate a market landscape as vast and dynamic as the Food and Beverage Manufacturing industry?  How do you introduce your new product or make it stand out from the competition?  And how do you keep your offerings or your company itself relevant amidst the fast-changing times?   These questions might make one think […]

How Great Research Helps Financial Services Companies

--> 10 Jun

From maintaining loyalty and fostering customer relationships to focusing marketing messages on the most profit-optimal consumer, great research is helping Financial Services companies identify not only their best customers and prospects but also their needs and why they prefer their brand over others. This is done through a high-quality segmentation study and persona development, which […]

AI In Retail: Market Research In Play

--> 04 Jun

Perhaps there is no better example of market research in play than the utilization of artificial intelligence in retail.  AI has disrupted industries after gaining traction and mainstream popularity just in the last few years, but its transformative power is arguably most visible in the retail landscape.  From personalized shopping experiences to visual merchandising, we’ll […]

How Researchers Are Helping Home Health Agencies with HHCAHPS Surveys

--> 22 May

What Are Home Health Services? The American adult population aged 65 and older is projected to increase from 58 million in 2022 to 82 million by 2050, translating to an unprecedented 47% growth.  From a 17% share of the total US population, this age group’s portion is estimated to grow to 23%. And an aging […]

AI’s Impact On Critical Thinking and Learning – What Studies Are Saying So Far

--> 24 Apr

Generative AI and Critical Thinking On our last blog, we touched on two studies suggesting that Generative AI is making us dumber.  One of those studies, which was published in the journal Societies, aimed to look deeper into GenAI’s impact on our critical thinking by surveying and interviewing over 600 UK participants of varying age […]

Are We Getting Dumber Because of AI?

--> 18 Mar

Is Generative AI making us dumber?  Two recent studies suggest so. A study published early this year titled “AI Tools in Society: Impacts on Cognitive Offloading and the Future of Critical Thinking” showed that growing dependence on AI could lead to a decline in critical thinking.   Submitted by Michael Gerlich of the SBS Swiss Business […]

4 Trends Indicate AI Is Disrupting Labor Market

--> 11 Mar

Is AI going to disrupt the labor market?  Researchers think it has already started to do so.   Harvard economists David Deming and Lawrence H. Summers, along with Kennedy School predoctoral fellow Christopher Ong, have presented a new paper that looks at over 100 years of “occupational churn” for a study of technological disruption.  “Occupational churn” […]

“Distillation” Is Shaking Up The AI Industry

--> 07 Feb

Paradigm Shift We’ve recently written about recent AI advancements and popularity, particularly generative AI like that of ChatGPT, driving renewed demand for data centers not seen in decades.  This surging demand pushed tech investors to put $39.6 billion into data center development in 2024, which is 12 times the amount invested back in 2016. A […]

AI Boom Pushes Demand For Data Centers

--> 28 Jan

The Demand For Data Centers Do you know how much energy a ChatGPT query consumes?  If you use a traditional Google search to find the answer, that particular Google search would use about 0.0003 kWh of energy, which is enough power to light up a 60-watt light bulb for 17 seconds.  A ChatGPT query (or […]