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A Human Center Makes Market Research All The More Powerful

--> 29 Oct

The Future Of Research Is Here You’ve seen it and there’s no denying it.  Industries have been reshaped by the increasing utilization of Artificial Intelligence just in the last few years alone.  Promising and delivering speed and optimization at the fraction of the costs and resources, it’s powerful, revolutionary and exciting.  And as with any […]

Pendleton Woolen Mills – A Retail Story

--> 28 Oct

Pendleton Woolen Mills allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about a kind of consumer called the Purist, who preferred the Pendleton shopping experience over the experiences offered by key competitors, and whose loyalty to Pendleton could be counted on.  The campaigns built around the […]

Blue Cross Blue Shield – A Healthcare Story

--> 09 Oct

  Blue Cross Blue Shield allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about the Sustainer, a kind of healthcare consumer who preferred to obtain coverage from Blue Cross Blue Shield rather than rivals United and Kaiser Permanente for a variety of reasons and tended to […]

AT&T – A Telecomms Story

--> 01 Oct

AT&T allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about the Worry Wort, a kind of subscriber who preferred AT&T over rivals Verizon and T-Mobile for a variety of reasons and tended to stick with AT&T for the long haul.  The campaigns built around the Worry […]

Pan Pacific – A Hospitality Story

--> 12 Sep

Pan Pacific Hotels allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about the Cosmopolite, a kind of guest who preferred Pan Pacific lodging even when other hotel offers were better.  The campaigns built around the cosmopolite allowed Pan Pacific Hotels to weather economic downturns and pandemics, […]

Achieve Breakthroughs By Tapping Into Your Primal Intelligence

--> 12 Sep

Is Artificial Intelligence going to be the be-all, end-all for decision-making, problem-solving and innovation?  If AI is faster, more logical and more efficient than humans, why hasn’t it overtaken us already?  Is there a way for human genius to gain the edge over AI?   Yes, AI has changed the way we’ve done things these last […]

Publix: A Consulting Story

--> 03 Sep

Some years ago, Publix Supermarkets allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about a kind of consumer called the Reluctant Shopper.  Despite the ironic name, this kind of consumer hewed more closely to the shopping experience Publix offered than to competitive shopping experiences.  The campaigns […]

Do You Know How Many HHCAHPS Stars You Have?

--> 25 Aug

What Is The HHCAHPS Stars Ratings? Is your home health agency delivering not just acceptable but high-quality care according to your patients?  Are your staff effectively communicating and connecting with your clients?  How do you compare to other home health agencies in your area?  But more importantly, do you know how many HHCAHPS Stars you […]

Can Synthetic Respondents Take Over Surveys?

--> 19 Aug

  What Are Synthetic Respondents? AI has increased operational efficiency by streamlining knowledge bases and shortcutting processes so it’s no surprise people and companies are looking for more ways for its application.  For market research, one curious consideration is whether it could take over surveys, essentially by replacing actual respondents with synthetic respondents.  Also known […]

How Excellent Market Research Benefits Manufacturing Companies

--> 12 Aug

More than just an invaluable asset, market research is an essential tool to any company — or industry, for that matter.  From identifying and tailoring your messaging towards your ideal customer with consumer research to understanding the competition and strategically positioning your company with competitor research, great market research grants you and your firm vital […]