Dec
An Artificial Intelligence Glossary of Common Terms
jerry9789 0 comments artificial intelligence, Burning Questions
Developing a basic understanding of use-cases, trends, and applications for Artificial Intelligence (AI) is helpful to understand the context in which AI is deployed. Keep in mind “AI” is sometimes considered too broad to be a distinct “field.” Rather it is a technology “concepts” with clarifying needed to properly frame discussions on the topic. Therefore we’ve assembled broad definitions to help readers develop a basic vocabulary for communicating about the subject. Think of this glossary as similar to the old Berlitz travel guides of “essential terms” for a given language.
Advanced Analytics
AI introduces a whole new vocabulary to marketing.
A part of data science that uses high-level methods and tools to focus on projecting future trends, events, and behaviors. This gives organizations the ability to perform advanced statistical models such as ‘what-if’ calculations, as well as future-proof various aspects of their operations. The term is an umbrella for several subfields of analytics that work together in their predictive capabilities.
Oct
Continuing with our “Please Comment” campaign, this month’s topic is: “A Passionate Plea to Read the Data Fairly.”
Oct
There are Problems with Self-reported Data that Our Industry Needs to Address
jerry9789 0 comments Burning Questions
We need more than blue-ribbon commissions to “explore” the problem
How many times do we have to be shown there’s something wrong with self-reported data before we actually do something about it?
Below are just three instances of failure in self-reported polling data (wherein the respondent either tells the interviewer how he/she is going to vote or marks in an online or mobile survey how he/she is going to vote).
Oct
Many of the responses to our last blog (“How Has the Mood of the Country Changed in the Past Two Years?”), included comments like “a cheery mood is not what I’m hearing,” and “please run your national survey again.”
Oct
How Has the Mood of the Country Changed in the Past Two Years?
jerry9789 0 comments Burning Questions
There’s been a spate of articles recently indicating that the country’s in a sour mood. Major left and right factions seem to be in unyielding disagreement with each other, leading to a sense of deadlock, hopelessness, and dread.
Hmm…that’s not what our research reveals. Just as our mid-2016 research was at variance with what the major polls were telling us, our research once again differs from the norm. Let us explain.
Sep
Whether it’s brainwaves, skin temperature and conductance, heart rate, perspiration, pupil dilation, facial muscular contraction, or something else, the various methods of measuring biometric response for market research seem to be here to stay.
Sep
These days many people are trying to rescue their various forms of marketing data from the separate, often uncommunicative systems where they reside (“silos”) and integrating these data streams into a coherent framework for decision making. Is your company doing that — un-siloing your marketing data?
Sep
Some people conducting customer satisfaction surveys say they can’t get accurate information because of the dominance of “ringers” – people who are either very angry or very pleased with their experience with the brand, product, or service. This leaves out the great middle – people who’ve had an experience with the brand but don’t have extremes of feeling one way or the other. This can significantly harm the accuracy of the customer satisfaction study.
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