AI Webinars Are Everywhere – What Are They Really Saying?

With AI becoming more ubiquitous each passing year, it’s no surprise that webinars dedicated to the subject have been springing up everywhere.  Amid the hype, people are either curious, interested, or to some degree invested in what AI’s increasing popularity means for them as well as the industries they’re part of.  These webinars serve as the perfect platform for industry experts to share their experiences, thoughts, and opinions on AI’s current and future implications. 

What are these AI webinars really saying?   We sent one of our staff members in search of the answers.  Each webinar talks about the impact of AI on the economy, society, and culture, but they must share some common themes or overarching ideas.  What are these common ideas?  To get at the answers, we asked our staff member (Emil Deverala) to focus on the impacts on an industry we truly understand: market research. 

During April and May 2024, Emil attended three AI webinars: “Market Research in an AI World,” “AI in Marketing Research: Expert Panel Discussion,” and “Building New Business: Five Ways Firms Are Driving New Revenue with Automation And AI.”  After each webinar, Emil was asked to not only summarize the items that were discussed, but also share his larger thoughts about what the webinar was really trying to say to the world about what we can expect from AI. 

Emil eventually boiled things down to four main ideas or themes.  In this series of blogs, we’ll be exploring each of those themes.  Here’s the first in our series.  It focuses on why people in the market research industry need to pay attention to AI in the first place.