survey Archives | Cascade Strategies, Inc.

Showing posts tagged with: survey

11
Jul

Online Surveys and How to Do Them Right

As many of us already know, the survey can be an invaluable tool for monitoring the needs and desires of your customer base. However, many of us have also found that surveys conducted online are often little less than irritating…

Pop-up surveys are now one of the most popular techniques employed to collect information from website visitors, but they also can be quite irksome to some people. The annoyance factor here stems from two issues: (1) These surveys pop-up right at the moment when they are least welcome and make you click on them to close the window, and (2) they often ask the customer to take a survey that may not align with their current mood or objective.

Making your customers feel pressured to provide feedback can’t lead to anything good!

A highly innovative, award-winning market research and consulting firm with over 31 years’ experience in the field. Cascade provides consistent excellence in not only the traditional methodologies such as mobile surveys and focus groups, but also in cutting-edge disciplines like Predictive Analytics, Deep Learning, Neuroscience, Biometrics, Eye Tracking, Virtual Reality, and Gamification.