Jul
As many of us already know, the survey can be an invaluable tool for monitoring the needs and desires of your customer base. However, many of us have also found that surveys conducted online are often little less than irritating…
Pop-up surveys are now one of the most popular techniques employed to collect information from website visitors, but they also can be quite irksome to some people. The annoyance factor here stems from two issues: (1) These surveys pop-up right at the moment when they are least welcome and make you click on them to close the window, and (2) they often ask the customer to take a survey that may not align with their current mood or objective.
Making your customers feel pressured to provide feedback can’t lead to anything good!
May
As technology progresses, older tech is often rendered obsolete. This idea, known as creative destruction, can be applied to any industry and any technology. For an
easy example, just look at how a single smartphone has made obsolete digital cameras, CD players, watches, and a host of other technologies. The market research industry is not immune to creative destruction, and these five past staples of the industry are on their way out.
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