Jun
Nowadays, it’s growing increasingly common for businesses to turn to neuroscience to address their marketing needs, especially since it seems that business has
challenges only neuroscience can solve. Behaviorists will tell us that humans are irrational creatures—we often make decisions based on information that is incomplete. We also take mental shortcuts.
Why we err in the first place, however, is not completely explained by behavioral science or economics. However, neuroscience can really help us gain a foothold in understanding why and how consumers make certain decisions. Neuroscience adds value to business; it provides us with long sought after causal explanations for behavior. It also provides several methods that we can use to assess our unconscious mental processes.
May
As technology progresses, older tech is often rendered obsolete. This idea, known as creative destruction, can be applied to any industry and any technology. For an
easy example, just look at how a single smartphone has made obsolete digital cameras, CD players, watches, and a host of other technologies. The market research industry is not immune to creative destruction, and these five past staples of the industry are on their way out.
May
What is GSR??
jerry9789 0 comments Burning Questions
Here we discuss another interesting biometric research method, galvanic skin response, or GSR.
May
For a long time, corporations have been working to understand how to affect consumer behavior and influence more people to purchase their products. Market research has made some headway in this arena recently, explaining how the impulses that drive consumers to purchase are produced. Now, you may not realize it, but it turns out that what makes you feel good is a part of the brain dubbed “the pleasure center.” It’s this center that makes us feel happy when kissed, that drives us to eat our favorite foods or play our favorite games, that makes us want to relax on the beach.
Laboratory tests have shown that rats who can control their pleasure centers with a switch will literally jump at the opportunity to do so. Scientists set up electrical pulses that control the pleasure centers of rats’ brains and found that the rats would sacrifice anything to continuously pounce towards the levers and experience electrical bursts of happiness. Disturbingly, rather than eat or sleep, these rats flipped their switches without end, stopping only when they died of sheer exhaustion…
Apr
When you first think of market research methods, the image of surveys and focus groups may come to mind. However, market research has evolved, to the point that you may be unaware what methodologies are being used today. While methods have grown more complex, they’ve also gotten a lot more interesting. Here are some examples of how much the game has changed.
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