How Artificial Intelligence is frequently viewed from the C-Suite.

The marketing industry has been bombarding itself for years with ways to “manage” or “harness” the “disruption” brought upon us by artificial intelligence, machine learning,[insert advanced marketing buzzword here] and the like.

What do we mean by “disruption?”

We mean “OMG, scary, out-there science that’s escaped from the lab and now everyone has to wear VR goggles and get their galvanic skin responses and eyeballs tracked! WTF! How the hell do we do all that?”  

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