What is Digital Transformation?

Digital transformation is the process of implementing workflows and technologies that leverage data into your business operations.

From using AI for marketing purposes to replacing paper invoices with billing apps, companies all over the world are changing their business processes, customer relations techniques, and marketing tactics.

While it may be obvious that digital transformation is unavoidable, some businesses are slow to implement it. This approach puts them behind the competition. To gain a competitive advantage in the 21st century, it’s imperative to embrace the numerous digital opportunities and integrate them with existing work processes.

30
Jan

Do You Need To Hire A Data Scientist?

jerry9789
0 comments
artificial intelligence, Burning Questions

Is It Time To Hire A Data Scientist?

Data and analytics have taken the business world by storm – finally! It’s been a long time coming though many may say they’ve always used data to support decision making. While true for some, the rise of Data Science from the back office to the boardroom conversations as the most in-demand position is relatively new. From finance and manufacturing to marketing and operations, data science has extended its hand to have application in almost all business aspects.

But what makes this role in such high demand? If you’re contemplating whether or not to build an in-house team, we’ll shed some light on the role Data Scientists play and considerations you’ll want to understand before making a decision.

A highly innovative, award-winning market research and consulting firm with over 31 years’ experience in the field. Cascade provides consistent excellence in not only the traditional methodologies such as mobile surveys and focus groups, but also in cutting-edge disciplines like Predictive Analytics, Deep Learning, Neuroscience, Biometrics, Eye Tracking, Virtual Reality, and Gamification.