Pan Pacific Hotels allowed us to conduct qualitative and quantitative research for them.  The result was a key brand insight about the Cosmopolite, a kind of guest who preferred Pan Pacific lodging even when other hotel offers were better.  The campaigns built around the cosmopolite allowed Pan Pacific Hotels to weather economic downturns and pandemics, and even expand into key markets in Asia.  

It’s doubtful that submitting the same data to AI would produce a finding as incisive as the Cosmopolite.  This is something to bear in mind if you’re a hospitality brand seeking to thrive: human perspicacity counts.  

There’s a kind of intelligence AI can’t reach. It has dimension, soul, and human inspiration.  In the hospitality business, we’d do well to remember this as we pour more datasets into the maw of AI.  If you’re in the hospitality business and need human perspicacity, you might call Cascade Strategies.  We can help you see things AI can’t see.  

Featured Image: Saksham Vikram

Top Image: Alix Lee

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