Most people know great design when they see it, but they have a difficult time defining exactly what it is. People have a strong desire for great design and science is 

now beginning to discover this as well. Studies of the brain have demonstrated that attractive design can often trigger hand movement in the motor cerebellum of the brain. Humans have a desire to literally reach out and touch that which they think is a great design. Science is at a loss to understand why this is true, but through experiments they are documenting that it does exist.  

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