Jan
At The Core of Marketing Decision Making: Advanced Analytics
jerry9789 0 comments artificial intelligence, Burning Questions
Advanced Analytics is an encompassing term that is used to categorize techniques and technologies that seek to understand what happened in detail or to predict what may happen with an unmatched degree of precision. We use the term to encompass services that include Data Science, Artificial Intelligence, or AI and related technologies. The field of AI-powered Advanced Analytics draws on various aspects of neuroscience, statistics, mathematics, and computer science. But perhaps more critically, it is heavily influenced by the disciplines of philosophy and psychology to understand human motivations.
Jan
Leadership in 2023 Begins with Advanced Analytics
jerry9789 0 comments artificial intelligence, Burning Questions
Since the advent of Big Data Analytics over a decade ago, the challenge has been to gather the data so that you can see the data and display it in such a way as to allow it to be useful in the day-to-day processes of a business. Dashboards are very popular for this exercise— and rightly so. However, your dashboards are a crutch used to identify things from the past and correct them. They help you learn the 6… 8… or 10 things that your team needs to work on in a given amount of time. But they give you false KPIs.
Aug
Demystifying Big Data
jerry9789 0 comments Burning Questions
The term “big data” has been thrown around more and more over the past few years. And while big data has been prophesized to be the next fundamental marketing tool, very little about what it actually is has made its way into public knowledge. Many even define the term incorrectly, allowing it to reach little more than the status of a buzzword mentioned blithely at the business roundtable.
“Yes, of course we should use big data! …What is it again?”
May
The massive growth of big data, while heralding its success, can also be a bit of a hindrance to our industry. Simply put, there are too many posts, videos, and other data that do not fit the model of query we need. As a result, it’s time to do some big data market research and really think about new ways to store and analyze data.
What is “Big Data” anyway?
In the event you’re unfamiliar with the term, big data is, in short, business data and the technology required to uphold it. Currently, the amount of existing data grows hugely each day. All of this data, including social media networking data, is relevant to business, but as of right now, only a fraction of what’s out there is being effectively analyzed. Really, though, one of the best ways to conduct research and return relevant advertising to the market is through such analysis.
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