Nov
Truth to Marketers: AI is a tool, not THE solution
Aleksey0 comments artificial intelligence, Burning Questions
Our previous post urged fellow marketers to “get over” the artificial intelligence (AI) hype. To stop thinking it’s all about “disruptive,” high-tech tools on the bleeding edges of the frontier. The VR goggles. The eye-tracking studies. The neuroscience applications.
Yes, there are plenty of far edges out there, and we’re often leading them for our clients from the edge into the everyday. But look, today, AI is disruptive only if you didn’t see it coming years ago. It’s now hanging out in the research tool shed with longtime favorites like (examples?)
Nov
About AI: Let’s Disrupt Your Idea of Disruption
Aleksey0 comments artificial intelligence, Burning Questions
The marketing industry has been bombarding itself for years with ways to “manage” or “harness” the “disruption” brought upon us by artificial intelligence, machine learning,[insert advanced marketing buzzword here] and the like.
What do we mean by “disruption?”
We mean “OMG, scary, out-there science that’s escaped from the lab and now everyone has to wear VR goggles and get their galvanic skin responses and eyeballs tracked! WTF! How the hell do we do all that?”