Focusing marketing messages on the most profit-optimal consumer

Through a sophisticated data analysis and modeling program, we showed the Seattle Seahawks Football Team why it was profit-optimizing to focus their marketing messages on the needs of a particular kind of fan called the “Patrician Fan.”

The Patrician Fan is somebody who gives the Seahawks good revenue but also participates frequently in special fan events, speaks well of the team in the community, and generally supports all kinds of sports entertainment in the metro area.