Do voters choose candidates like breakfast cereal?

In ordinary conversation people say they do.  But is there any science behind that idea?

Two professors at Texas Tech University have adapted Cascade’s BioNimbus Virtual Shopping System to “Biopolitics.”  The idea is to see if the candidates’ subtle inflections (gestures, mannerisms, etc.) can move undecided voters to their side — much the same way a promotion, a new price, a game, or a cartoon character can cause consumers to buy the product.  Using BioNimbus, they have made a remarkable discovery, summarized here.

Feel free to comment below on this interesting development in the emerging science of Biopolitics.