Blog Page | Cascade Strategies, Inc.

Stay Relevant With Agile Marketing Research

08 Aug

It comes as no surprise that marketing has changed dramatically in the last few years. For instance, “new” marketing conventions include social media management and content marketing—strategies that were rarely used not too many years back. Marketing, and by association marketing research, are changing more quickly than ever before. Those who don’t adapt fall behind. […]

Demystifying Big Data

01 Aug

The term “big data” has been thrown around more and more over the past few years. And while big data has been prophesized to be the next fundamental marketing tool, very little about what it actually is has made its way into public knowledge. Many even define the term incorrectly, allowing it to reach little […]

Using a Consultative Approach to Connect With Your Customers

25 Jul

In marketing research, companies and marketers alike can gain valuable insight from taking a “consultative” approach to research projects where they consult with respondents, instead of taking the standard transactional approach that dismisses participant theories. We discuss how the consultative approach works below.

Addressing & Overcoming the Myth of Uniqueness

18 Jul

Innovation is valuable for numerous reasons, including its ability to produce new things, such as new products, processes, and technologies. Once these new ventures manifest, they create a need for the acquisition of new marketing insights. In order to attain insight regarding how innovations will affect markets, business owners who want to remain competitive and […]

Online Surveys and How to Do Them Right

11 Jul

As many of us already know, the survey can be an invaluable tool for monitoring the needs and desires of your customer base. However, many of us have also found that surveys conducted online are often little less than irritating… Pop-up surveys are now one of the most popular techniques employed to collect information […]

Paying Attention to Your Customers—It’s More Important Than You May Think!

27 Jun

It’s important for any good business owner to try to get into the mind of potential customers. Owners who fail to take customers into account actually can do tremendous harm to their businesses—you never want your customers to feel like they’ve been ignored! Marketing studies are finding that it’s not only helpful, but is […]

Looking Beyond Quant Data in Market Research

20 Jun

Performing successful market research that sets you apart from the competition requires the gathering of insights, rather than just the compiling of information. Insightful interpretation can really set your data apart from others while also allowing for novel means of reaching different consumers for any kind of business. Really, rather than concentrating on a specific […]

The Visual Side of Neuromarketing Research

13 Jun

Neuromarketing is taking a hold now more than ever with savvy marketing professionals. The practice is also being applied with success for a wide range of products and services. Neuromarketing is an idea that comes from research in the cognitive process when combined with marketing. At its most fundamental level, neuromarketing research is finding that […]

The Importance of Clear Communication in Neuromarketing

06 Jun

Nowadays, it’s growing increasingly common for businesses to turn to neuroscience to address their marketing needs, especially since it seems that business has challenges only neuroscience can solve. Behaviorists will tell us that humans are irrational creatures—we often make decisions based on information that is incomplete. We also take mental shortcuts. Why we err […]

Why We Need Context in Quantitative Market Research Analysis