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The Visual Side of Neuromarketing Research

--> 13 Jun

Neuromarketing is taking a hold now more than ever with savvy marketing professionals. The practice is also being applied with success for a wide range of products and services. Neuromarketing is an idea that comes from research in the cognitive process when combined with marketing. At its most fundamental level, neuromarketing research is finding that […]

The Importance of Clear Communication in Neuromarketing

--> 06 Jun

Nowadays, it’s growing increasingly common for businesses to turn to neuroscience to address their marketing needs, especially since it seems that business has challenges only neuroscience can solve. Behaviorists will tell us that humans are irrational creatures—we often make decisions based on information that is incomplete. We also take mental shortcuts.   Why we err […]

Why We Need Context in Quantitative Market Research Analysis

--> 06 Jun

It’s unfortunate but true—context often goes overlooked when examining market research results. All too often, really, market research provides numbers that don’t seem to mean a thing without background information to support them. The important takeaway here is, in order to analyze data for meaning that is actually relevant to your marketing venture, you need […]

Raw Data before Latent Effects Modeling

Big Data and Marketing—Boon or Bane?

--> 30 May

The massive growth of big data, while heralding its success, can also be a bit of a hindrance to our industry. Simply put, there are too many posts, videos, and other data that do not fit the model of query we need. As a result, it’s time to do some big data market research and […]

Are These Market Research Ideas on the Way Out?

--> 23 May

As technology progresses, older tech is often rendered obsolete. This idea, known as creative destruction, can be applied to any industry and any technology. For an easy example, just look at how a single smartphone has made obsolete digital cameras, CD players, watches, and a host of other technologies. The market research industry is not immune […]

What is GSR??

--> 16 May

Here we discuss another interesting biometric research method, galvanic skin response, or GSR.

Understanding Facial Electromyography

--> 09 May

In the search to better understand emotional reactions to stimuli and the workings of the subconscious, marketing researchers have turned toward the use of numerous technologies. Here we discuss one of them, facial electromyography, also known as fEMG.   Facial electromyography is a technology that enables researchers and medical professionals to measure muscular activity in […]

The Science of Consumer Pleasure

--> 02 May

For a long time, corporations have been working to understand how to affect consumer behavior and influence more people to purchase their products. Market research has made some headway in this arena recently, explaining how the impulses that drive consumers to purchase are produced. Now, you may not realize it, but it turns out that […]

Game Changing Market Research Methodologies

--> 25 Apr

When you first think of market research methods, the image of surveys and focus groups may come to mind. However, market research has evolved, to the point that you may be unaware what methodologies are being used today. While methods have grown more complex, they’ve also gotten a lot more interesting. Here are some examples […]

What Appeals to the Human Eye?

--> 18 Apr

Most people know great design when they see it, but they have a difficult time defining exactly what it is. People have a strong desire for great design and science is  now beginning to discover this as well. Studies of the brain have demonstrated that attractive design can often trigger hand movement in the motor […]