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National attitudes changed massively from 2014 to 2016

--> 17 Oct

Many of the responses to our last blog (“How Has the Mood of the Country Changed in the Past Two Years?”), included comments like “a cheery mood is not what I’m hearing,” and “please run your national survey again.” Fair enough.  We will indeed run the survey again this year.

How Has the Mood of the Country Changed in the Past Two Years?

--> 10 Oct

There’s been a spate of articles recently indicating that the country’s in a sour mood. Major left and right factions seem to be in unyielding disagreement with each other, leading to a sense of deadlock, hopelessness, and dread. Hmm…that’s not what our research reveals. Just as our mid-2016 research was at variance with what the […]

Do voters choose candidates like breakfast cereal?

--> 03 Oct

In ordinary conversation people say they do.  But is there any science behind that idea?

Are You Using Biometrics for Market Research?

--> 26 Sep

Whether it’s brainwaves, skin temperature and conductance, heart rate, perspiration, pupil dilation, facial muscular contraction, or something else, the various methods of measuring biometric response for market research seem to be here to stay.

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Are you un-siloing your marketing data?

--> 19 Sep

These days many people are trying to rescue their various forms of marketing data from the separate, often uncommunicative systems where they reside (“silos”) and integrating these data streams into a coherent framework for decision making.  Is your company doing that — un-siloing your marketing data?

Do Customer Satisfaction Surveys Contain Too Many Ringers?

--> 12 Sep

Some people conducting customer satisfaction surveys say they can’t get accurate information because of the dominance of “ringers” – people who are either very angry or very pleased with their experience with the brand, product, or service. This leaves out the great middle – people who’ve had an experience with the brand but don’t have […]

Are biometrics worth the trouble?

--> 05 Sep

The world of biometric research for marketing is exciting, in that it holds the promise of understanding the emotional connection to products and brands. But is it worth the trouble? There’s disagreement.

Has big data benefited you?

--> 29 Aug

Sure, big data’s a buzzterm, an object of interest, and a serious discipline — all three are true.  But does dig data produce practical, understandable, common-sense wins for you and your company?  If so, tell us about those wins.  If not, tell us why you think big data doesn’t produce tangible benefits at the simple, […]

Are Physical Focus Groups Still Relevant?

--> 22 Aug

With the advent of so many alternative market research methods — qualitative and quantitative — there’s certainly room for debate on this topic.  Tell us what you think!  If you think yes, physical focus groups are still relevant, tell us why, and what are their best uses.  If you think no, physical focus groups are […]

Agile Marketing Research

--> 15 Aug

Marketing has changed dramatically in recent years.  With the use of tablets, smart phones, e-readers, email, content marketing, etc. the reels are changing faster than ever.  Those who do not adapt fall behind. There are many possible challenges that could affect the way you market your business.  New ways to connect with customers is ever […]