about us

Hannah is president of Nimbus Online, our subsidiary that deals with qualitative research, and she serves on the board of Cascade Strategies, where she has responsibilities as a Senior Project Manager.  She graduated from the University of Washington in 2022 with a BA in Communications and has a passion for healthcare-related research.  She has worked on quite a number of Cascade Strategies healthcare-related projects, including  projects for Blue Cross Blue Shield, Kaiser Permanente, Optum Health, CareOregon, the Child Mind Institute, Seattle Cancer Care Alliance, and more.

Lauren is president of MDSA, Inc., our subsidiary that develops AI applications.  She is also on the Cascade Strategies board, and she serves Cascade as Senior Project Manager.  Lauren graduated from the University of Washington in 2020 with a BA in Psychology.  She has managed a variety of sophisticated projects for Cascade in the fields of high tech, retail, health care, financial services, travel and leisure, and more.   She has deep proficiency in patient satisfaction studies, competitive analysis, statistical analysis and modeling, and pattern recognition in large datasets.

As our Call Center Manager, Michelle guarantees that quality expectations are exceeded, implementing techniques that ensure efficiency and developing new systems to stay competitive in the market research field.  For seven years Michelle managed all call center activities for Star Data Systems Market Research in Jupiter, FL. Throughout her career she has developed effective quality control methods, implemented productivity processes, and established positive organizational cultures.  She is a graduate of Palm Beach State College, holding a bachelor’s degree in Business Management.

Tara combines over 25 years of experience with a solid track record of delivering consistent, superior quality for advanced market research projects. Prior to joining us she worked for some of the top (legacy) market research firms, including NPD, Ipsos, Kantar, and TNS to design, manage, and deliver survey products for key client accounts worldwide. Tara is a graduate of Ulster County Community college with an Associate’s Degree in Individual Studies.

John received his BA in marketing from Temple University.  He started his career in research at one of the largest data collection firms in the industry where he proved highly effective in conducting efficient, top quality project management.  John prides himself in developing and nurturing lasting, trusting business relationships.  He previously served in similar roles at Eastern Research Services, Americas Survey Company, Inc., and Partners & Schorr.

Jerry has led teams conducting advanced market research for leading worldwide clients such as Expedia, Siemens, and HP.  He is experienced in contemporary Data Science, Predictive Analytics, Machine Learning, AI.  He has writen over 1,500 market research reports and presented more than 700 research reports to senior-level clients and corporate boards.  Jerry received his B.A. in Government from Harvard University.

Ari worked with Dr. Kimberley Osberg at the Human Interface Technology Lab at the University of Washington on research projects including some of the earliest VR therapy applications and did consulting and educational VR projects for clients including Boeing, Microsoft, Edmark, Hewlett-Packard, and Disney.  Ari took a brief detour during the Dot Com Era to work on two start-ups, one in 3D eCommerce and the other in dramatic, story-focused massively multi-player online game technology. After a subsequent stint involving the Unreal Engine and art tools design in the Microsoft Game Studios, he decided to get back into virtual reality and build his first Post-traumatic Stress Disorder therapy application, for suicide bomb attack victims (instead of building computer games that allowed people to pretend they were terrorists).

Howard’s strong suit is transforming complex problems and content into stories and experiences that are engaging and effective for the end users. In doing so, Howard draws on his diverse background in instructional design, psychology and his past incarnations as a videographer and musician.  Howard got hooked on VR and real-time interactive computers as a graduate student and researcher at the Human Interface Technology Lab at the University of Washington. Growing from this realization and his own thesis research exploring virtual environments for teaching Japanese language (Zengo Sayu), Howard began to focus on a mission putting these technologies and approaches to work to recast teaching and learning.