Gauging Your Brand Strength In The Eyes Of Your Top Consumers

Cascade Strategies conducted a brand development study for Philips-Lumileds to gauge the strength of their brand in comparison to the competition amongst decision makers and supply chain people in select major markets around the world.

We discovered that the Philips-Lumileds brand led the competition when it comes to measures of inspiration, meaning they’re mostly top of mind whenever the surveyed audience thinks of highly reliable products and advanced, innovative ideas.  While Philips-Lumileds is considered a technology leader, this doesn’t necessarily translate to an overall preference for their product, thus forming our recommendation on how to develop the brand further.