Market Research

Traditional quantitative and qualitative disciplines

• Focus groups/depth interviews
• Phone surveys/mall intercepts
• Strategic concept and promise testing
• Diagnostic research/copy testing

Non-traditional/”emerging” disciplines

(Idea: Use imaginative techniques to ferret out the emotional or deeply-rooted insight that drives the business and leads to more effective communications.)

• Observational research
• Ethnographic studies
• Ideation/generative synectics sessions
• Semiotic analytic techniques/linguistic analysis
• Creative development in an Account Planning format
• Facilitated team sessions for problem-solving

Syndicated Services

• National consumer database
• “Fulcrum,” a sophisticated and powerful form of behavioral segmentation for consumer or business-to-business marketing

Consultative Services

• Prospecting/Client-finding Programs

Example: A database-assisted, coached relationship-building program that caused a regional advertising agency to triple their billings in a recession and receive a high national honor.

• Turnkey Strategic Planning

Example: A thorough business plan for a consumer-goods manufacturer that caused their sales to jump 32% after three consecutive years of decline.

• Internal Communications

Example: An internal fact-finding and team-building program that solved the key productivity problem of a communications company and got them growing again.

• Database Marketing

Example: Complete design and implementation of a Master Customer Information File for a major regional bank holding company, with in-depth household profiles, financial scenario analysis, and detailed training for bank users of the system.

• Ad-hoc Problem-solving

Example: Thorough analysis of a large retailer’s problem with declining average check in the stores, with both tactical recommendations and rigorous on-site program follow-up. Result: 20% same-store sales increase after two years of decline.

• Creative Development and Analysis, Account Planning

Example: Design and implementation of comprehensive consumer communications program for another large retailer, with scanner-data posttesting to measure achievement of goals linked with custom behavioral consumer segmentation and database-assisted communications testing capability.