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  • info@cascadestrategies.com

Market Research

Traditional quantitative and qualitative disciplines

  • Focus groups/depth interviews
  • Phone surveys/mall intercepts
  • Strategic concept and promise testing
  • Diagnostic research/copy testing

Non-traditional/”emerging” disciplines

(Idea: Use imaginative techniques to ferret out the emotional or deeply-rooted insight that drives the business and leads to more effective communications.)

  • Observational research
  • Ethnographic studies
  • Ideation/generative synectics sessions
  • Semiotic analytic techniques/linguistic analysis
  • Creative development in an Account Planning format
  • Facilitated team sessions for problem-solving

Syndicated Services

  • National consumer database
  • “Fulcrum,” a sophisticated and powerful form of behavioral segmentation for consumer or business-to-business marketing

Consultative Services

  • Prospecting/Client-finding Programs

Example: A database-assisted, coached relationship-building program that caused a regional advertising agency to triple their billings in a recession and receive a high national honor.

  • Turnkey Strategic Planning

Example: A thorough business plan for a consumer-goods manufacturer that caused their sales to jump 32% after three consecutive years of decline.

  • Internal Communications

Example: An internal fact-finding and team-building program that solved the key productivity problem of a communications company and got them growing again.

  • Database Marketing

Example: Complete design and implementation of a Master Customer Information File for a major regional bank holding company, with in-depth household profiles, financial scenario analysis, and detailed training for bank users of the system.

  • Ad-hoc Problem-solving

Example: Thorough analysis of a large retailer’s problem with declining average check in the stores, with both tactical recommendations and rigorous on-site program follow-up. Result: 20% same-store sales increase after two years of decline.

  • Creative Development and Analysis, Account Planning

Example: Design and implementation of comprehensive consumer communications program for another large retailer, with scanner-data posttesting to measure achievement of goals linked with custom behavioral consumer segmentation and database-assisted communications testing capability.

to Cascade Strategies

A highly innovative, award-winning market research and consulting firm with over 24 years’ experience in the field. Cascade provides consistent excellence in not only the traditional methodologies such as mobile surveys and focus groups, but also in advanced, cutting-edge disciplines like Neuroscience, Biometrics, Eye Tracking, Virtual Reality, and Gamification.